KEYNOTE SPEAKERS
ICCOMAH VII 2026
ICCOMAH VII 2026
OPEN TO ALL
KEYNOTE SPEECHES FOR ICCOMAH VII 2026
11 June 2026
10:00 a.m. 12:45 p.m. (MYT)
9:00 a.m. - 11:45 p.m. (WIB)
Zoom Link to join:
us02web.zoom.us/j/89963250264?pwd=6IsHbHQHzt2ZoWd8GJ0QqWKcFBzrIX.1
Meeting ID: 899 6325 0264
Passcode: 595825
KEYNOTE SPEECHES FOR ICCOMAH VII 2026
11 June 2026
10:00 a.m. 12:45 p.m. (MYT)
9:00 a.m. - 11:45 p.m. (WIB)
Zoom Link to join:
us02web.zoom.us/j/89963250264?pwd=6IsHbHQHzt2ZoWd8GJ0QqWKcFBzrIX.1
Meeting ID: 899 6325 0264
Passcode: 595825
Keynote Speaker 1
DR. RICHARD VOGEL
Media Literacy Researcher & Educator
Quincy, Illinois
UNITED STATES
Media Literacy Researcher & Educator
Quincy, Illinois
UNITED STATES
ABOUT THE SPEAKER
Dr. Richard Vogel recently retired from his position as Associate Professor and Program Director in Communication & Media at Lincoln Memorial University in Harrogate, Tennessee, USA. Prior to his time at LMU and in addition to teaching a range of media and communication courses, he was a consulting producer to an award-winning news program. He also wrote, produced and directed corporate videos, directed university sports programming and produced several public service announcements. His primary research interest focuses on the promotion of media literacy and critical thinking education as topics that should be taught throughout a young person’s curriculum, from K-12. He teaches a range of media writing, production, theory courses and public speaking and has produced a skit comedy show. He also teaches media law and production along with writing courses for news and creative content. Richard was previously invited to present talks in China, Thailand, Malaysia and Myanmar and via zoom to a conference in Paris. He now designs and teaches media courses online through Jinan University in Guangzhou, China. In 2018, he received a Fulbright Scholarship from the State Department of the United States. During that Fulbright, he spent four months in Bangkok focusing on creating media literacy curricula for grades K-12. He was honored to present his findings to the Ministry of Education of Malaysia.
ABSTRACT
Title: "mass media" vs. "my media"? The implications of change
This presentation will address the revolution in how we experience media. We are witnessing an extraordinary transition from a legacy media ecosystem (broadcast, cable, movies at the theater) to a new ecosystem which adds multiple platforms for online and AI content. Adaptation to this new world will require we understand the changing roles and responsibilities of the individuals and corporations involved in producing media content. At the same time we need to understand how our experiences as media consumers are changing and how those experiences of how we interpret, utilize, interact and produce media content will lead to dramatic changes in culture and society. Before we react to or regulate this new ecosystem, we need to take into account all we don’t know. This presentation won’t answer all the questions but work to assure we know what questions to ask.
Keynote Speaker 2
ASSOC. PROF. DR. NORHAYATI RAFIDA ABDUL RAHIM
Associate Professor, Programme of Communication
Faculty of Leadership and Management, University Sains Islam Malaysia
MALAYSIA
ABOUT THE SPEAKER
NORHAYATI RAFIDA ABDUL RAHIM has been a lecturer in the Communication Program at the Faculty of Leadership and Management, Universiti Sains Islam Malaysia (USIM), since 2002. Her research and publications primarily focus on negotiation, halal communication, organizational communication, and environmental communication. She holds a bachelor's degree in mass communication (broadcasting) from Universiti Teknologi MARA (UiTM) and a Master of Science in corporate communication from Universiti Putra Malaysia (UPM). In 2016, she earned her PhD in Human Communication (Negotiation) from UPM. She is actively involved in research, consultancy, publishing, and conferences at both national and international levels. Her first book, titled The Practice of Human Communication, was published by McGraw-Hill Malaysia Pte. Ltd. Additionally, she has received research grants focusing on the intersection of stakeholder interests and the necessity for effective negotiation and communication within the contexts of human capital development, halal industries, and tourism.
ABSTRACT
Title: Crisis of Meaning: Communication Philosophy in the Digital Era
In the contemporary landscape of the digital era, the field of mass communication is struggling with a profound paradox. The velocity and volume of information have reached unprecedented heights, and the stability of shared meaning is rapidly breaking. The crisis of meaning is presented through the lens of communication philosophy, arguing that the traditional silos of journalism, broadcasting, public relations, advertising, and publishing are undergoing a radical global paradigm shift. Historically, these sectors operated as gatekeepers of truth and narrative. However, the rise of the global attention economy and algorithmic mediation has transformed communication from a process of understanding into a race for engagement. It leads to a philosophical vacuum where technical proficiency leaves behind ethical and epistemological considerations. By analyzing the phenomena currently scrutinized by global academics, the presentation outlines how the convergence of digital platforms has blurred the boundaries between persuasion, information, and entertainment. The article calls for a strategic return to the philosophical foundation as the essential momentum for the future of mass communication. Ultimately, human communication is not merely a nostalgic endeavor but a necessary survival strategy for the industry in an era of digital fragmentation.
Keynote Speaker 3
DR. TRESNA WIWITAN., M.Si.
Head of the Bachelor's Program in Communication Studies
Faculty of Communication Science
Universitas Islam Bandung
INDONESIA
ABOUT THE SPEAKER
Educational background in the Faculty of Communication Sciences with a focus on Public Relations, and research experience in the fields of Public Relations, Marketing Public Relations, Service Communication, and Corporate/Institutional Communication. The dissertation research focused on Marketing Public Relations activities at Private Islamic Universities (PTIS), followed by research in the field of service communication at Private Universities (PTS) in West Java. This research experience is further strengthened by serving as Head of Public Relations at Unisba from 2010 to 2013 and Head of the Communication and Public Relations Department at Unisba from 2018 to 2021. For the past two years, I have been delving into media monitoring research in corporations, with one of the roadmap initiatives being to study the utilization of media monitoring in the communication strategies of private universities. Currently, he is conducting research on the Impact of Digital Promotion on the Decision to Choose Unisba, a 2026 thesis grant project. Additionally, since 2017, he has served as a BNSP assessor for the Public Relations Management scheme at the Unisba LSP.
ABSTRACT
Title: Using Media Monitoring to Identify Strategic Public Relations
This study examines and analyzes the use of media monitoring in Bandung City Government Public Relations to identify strategic issues. In the era of media convergence and the complexity of public communication, it is important for government agencies to monitor public opinion and manage reputation. The method used is qualitative research with a case study approach, in-depth interview data collection techniques and observation. The results of the study indicate that media monitoring is important in detecting potential crises, analyzing public sentiment, and developing responsive communication strategies based on data analysis. Media monitoring not only strengthens government transparency and accountability but also improves relations with the community. This study is expected to provide recommendations for the development of a more comprehensive media monitoring model for government agencies, so that they can adapt to the dynamics of public opinion and improve public communication with the community.
Keynote Speaker 4
DR. FAEROZH MADLI
Senior Lecturer and Head of the Unit for Networking and Professional Development
Faculty of Business, Economics and Accountancy
Universiti Malaysia Sabah
MALAYSIA
ABOUT THE SPEAKER
FAEROZH MADLI, PhD is a Senior Lecturer in the Marketing Programme at the Faculty of Business, Economics and Accountancy (FBEA), Universiti Malaysia Sabah (UMS). He obtained his Bachelor’s degree from Universiti Teknologi MARA and completed both his Master’s degree and PhD at UMS. His expertise focuses on marketing, social marketing, and communication technology, particularly in digital transformation, sustainable development, and community empowerment. His research interests include digital marketing, youth digital readiness, sustainable tourism, social change, and inclusive development, especially within rural and indigenous communities in Sabah and the Borneo region. At the national and international levels, his work contributes to research on digital communication, sustainable development goals (SDGs), tourism sustainability, and technology for social impact. Dr. Faerozh is also an active Research Fellow at the Borneo Tourism Research Centre, the Centre for Economic Development and Policy (CEPD), and the UMS-UNICEF Communication for Development Research Unit, where he is involved in research, development projects, and strategic communication initiatives related to sustainable socio-economic development.
ABSTRACT
Title: The Future of Marketing: Influence sphere, Humanity and Sustainable Change
The rapid advancement of digital technologies, artificial intelligence and global sustainability challenges has reshaped the role of marketing beyond traditional commercial objectives. Contemporary marketing is increasingly expected to integrate economic performance with social responsibility, ethical influence and sustainable development outcomes. This research explores the transformation of marketing in shaping human behaviour, societal values and sustainable change in the digital era. It highlights the shift of marketing from a profit-centred function to a strategic mechanism that influences communication practices, consumer engagement, and social impact in both local and global contexts. A narrative review approach is employed to synthesise existing literature across digital marketing, social marketing, communication technologies, sustainable development goals (SDGs) and human-centred marketing. The review examines emerging themes such as digital influence, purpose-driven branding, sustainability communication and technology-mediated consumer behaviour. It also identifies key challenges, including ethical concerns, digital inequality, misinformation, and evolving societal expectations in the digital environment. The research argues that the future of marketing requires a more humanistic and sustainable orientation that integrates innovation, inclusivity, and responsibility. Marketing should be understood not only as a commercial tool but also as a transformative communication mechanism that supports sustainable societies and positive behavioural change. This contribution enriches scholarly discussions on the intersection of marketing, humanity, and sustainability in an increasingly interconnected digital world.
